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First Data Financial Company Overview
First Direct Financial is a U.S.-based merchant services ISO (Independent Sales Organization) registered with Wells Fargo, Fifth Third Bank, and Elavon. Founded in the early 2010s and headquartered in Scottsdale, Arizona, it supports businesses nationwide through a network of over 5,000 local representatives. The company provides end-to-end payment solutions including credit/debit card processing, ACH, POS systems, virtual terminals, and tokenization with point-to-point encryption—designed to reduce PCI compliance burden. Their platform includes the iStream Maximizer for file and remittance processing, with features like split payouts, delayed disbursement, and real-time reporting. They emphasize transparent interchange-plus pricing, no startup or termination fees, and hardware flexibility—allowing merchants to use existing equipment or choose new devices. The firm markets a customer-centric, transparent, and hands-on onboarding experience. While independent reviews are limited, their A+ BBB status and broad processor affiliations support credibility.