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GMS Pays Company Overview
GMSPays, the consumer-facing brand of Genesis Merchant Solutions, is a Houston-based Independent Sales Organization (ISO) founded in 2004 by hospitality industry entrepreneurs. It offers a cloud-based point-of-sale terminal with Dual Pricing technology, allowing merchants to shift credit card processing costs to customers using an optical interface that asks “Cash or Card?” at checkout. The company provides three pricing models—Hybrid, Dual Pricing, and Traditional interchange-plus—each including next-day funding and free terminal deployment. GMSPays aims to eliminate up to 100% of merchant credit card processing fees while delivering a fast, compliant setup supported by knowledgeable customer service. The platform is marketed toward merchants seeking transparency and control over payment costs.