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GiftYa Company Overview
GiftYa is a Pittsburgh-based digital gifting platform developed by The Wolfe Companies, LLC and launched around 2018. It enables users to send personalized, mobile-friendly gift cards—called “GiftYa”—that are delivered via text message and redeemable at thousands of merchants, both local and national. Gifts can include a photo or video and link directly to the recipient’s debit or credit card, eliminating the need to manage traditional gift cards. The platform supports fast setup and secure transactions, and it offers an API for embedded gifting capabilities. GiftYa positions itself as a solution for last-minute, thoughtful gifting, emphasizing convenience, personalization, and broad merchant acceptance. The company holds BBB accreditation with a B rating, and users often praise its functionality—though some have reported occasional challenges with redemption or customer service.