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Serve First Solutions Company Overview
Serve First Solutions is a B2B-oriented payment processor founded in 2002 and based in Los Alamitos, California. It serves small and mid-sized businesses—especially in wholesale, distribution, and manufacturing—with merchant services including card processing, POS systems, e-commerce and mobile gateways, ACH and check processing, Level II/III data capture, fraud and compliance tools, virtual terminals, gift and loyalty programs, cash advances, ATM machines, and equipment leasing. The company emphasizes transparent, interchange-plus pricing, seamless integration via its proprietary gateway, and personalized support. Legal credentials reflect registrations as an ISO or MSP with Wells Fargo Bank, Elavon U.S., and Elavon Canada. In July 2025, Serve First Solutions was acquired and now operates as part of Fortis.