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Truly360 Company Overview

Truly360 is a marketing and payment service brand that operates under various names—including Truly360, Tru Payment Processing, and itstru—underneath the corporate entity Matthew Focht Enterprises, Inc. The company provides virtual tours, reputation management, NFC/EMV payment terminals, and marketing analytics that tie customer engagement to actual payment performance. However, multiple user reports and complaints allege opaque billing practices, steep cancellation penalties, and hidden fees.