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Bluu Company Overview
Bluu offers unified point-of-sale (POS) hardware and software, payment processing services, and added-value tools tailored for merchants in sectors like restaurants, retail, salons, and dry cleaners. The platform supports in-person, mobile, and online transactions, and includes loyalty programs, gift cards, appointment booking, and order management. It incorporates proprietary middleware (U Charge®) and modular payment options (U PAY series) that enable secure, EMV-compliant acceptance across terminals, virtual interfaces, and recurring billing systems. Bluu emerged in 2022 from a rebrand and merger of United POS Solutions (formerly UP Solution) and United Merchant Services, Inc. Under a collective “Bluu group” brand, the company now operates with a national network of resellers and branches, and emphasizes integrated SaaS offerings, data analytics, and seamless merchant experience enhancements. Recent acquisitions—such as Smart Merchant Solution becoming Bluu SMS, Inc.—have broadened its geographic reach and product scope.