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BlueSwipe Company Overview
BlueSwipe (also styled Blueswipe LLC) is a U.S.-based payment processing provider founded in 2013 and headquartered in Richmond, Virginia. It operates as a registered ISO of Wells Fargo Bank and serves small to mid-sized businesses across sectors such as healthcare, retail, and professional services. Features include in-person and online payment capabilities via POS terminals, hosted payment gateways, and invoicing tools; recurring billing; automatic card-on-file updates; and user-branded payment portals. The company employs an algorithmic pricing model that often reduces merchant processing fees by over 20%, utilizing interchange‑plus, flat-rate, or tiered billing depending on merchant volume and profile. Additional tools include working capital financing, loyalty and gift card programs, and over 175 software integrations. BlueSwipe holds an A+ rating with the Better Business Bureau and emphasizes concierge-style customer support from a full-time U.S. team.