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Equity Payment Company Overview
Equity Payment, Inc. is a U.S.-based merchant services provider registered as an ISO of Wells Fargo Bank. It offers payment processing for credit and debit cards, ACH and e-check transfers, prepaid cards, EBT, digital wallets, fleet cards, and loyalty or gift programs. The company serves a wide range of industries, including retail, e-commerce, and membership-based organizations. Equity Payment emphasizes customized onboarding, tailored pricing plans, and direct access to live customer support representatives. Merchant feedback is generally positive, with common praise for the platform’s ease of use, responsive service, and smooth account setup. A small number of critical reviews mention concerns with contract transparency and occasional billing discrepancies. The company maintains an A+ rating from the Better Business Bureau, although it is not accredited, and it has a relatively low volume of unresolved complaints. Equity Payment positions itself as a service-focused processor offering flexible payment solutions designed for small to mid-sized businesses and associations.