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First Financial Merchant Services Company Overview

First Financial Merchant Services, LLC (branded as First Financial) is a U.S.-based merchant services provider delivering fast, low-cost payment processing solutions. Founded in 1996 and headquartered in North America, the company offers interchange-plus pricing, high-risk merchant support, cash discount programs, and ATM leasing services. They promote transparent billing with no setup, termination, or annual fees and maintain an A+ rating with the Better Business Bureau. First Financial approves around 95% of merchant applicants, including high-risk businesses, and emphasizes responsive, hands-on support via phone and online channels. The company also provides unique tools such as next-day batch funding and zero-commitment onboarding for retailers, restaurants, and specialty merchants.