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FTD Company Overview
FTD LLC, originally founded in 1910 as Florists’ Telegraph Delivery, is one of the oldest and most established floral wire services globally. It began as a cooperative of florists using telegraph systems to relay out-of-town orders. Since then, it has evolved into a private company under a private equity structure. FTD maintains a vast network of local florists across the U.S., Canada, and international markets, linking thousands of shops through its Mercury Network. The company supports both its consumer-facing brand—which provides same-day floral and gift deliveries—and its florist-facing operations, offering technology, marketing, and digital services to support its member florists. Over more than a century, FTD’s iconic Mercury Man logo has become widely recognized, and the company continues to integrate new offerings and partnerships to reinforce its position in the floral industry.