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Pure Finance Group Company Overview
Pure Finance Group is a U.S.-based financial services firm headquartered in Laurel, Maryland, founded in 2018 and operating as both a merchant services provider and point-of-sale financing platform. Tailored specifically for home improvement contractors, the company integrates payment processing and consumer financing into a seamless system that enables contractors to close more sales while optimizing cash flow. Through its ISO partnerships with U.S. Bank and Elavon, Pure Finance delivers POS-integrated loans, credit/debit processing, and ACH/e-check acceptance—all accessed via an embedded dashboard that offers same-day funding, transparent pricing, and both dealer and consumer support. The platform includes tools for creating loan offers, managing customer payments, and automating billing workflows, helping businesses save 20–40% on processing fees and accelerate revenue.