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SHOPLINE Company Overview

SHOPLINE is a Software-as-a-Service (SaaS) commerce platform founded in 2013 and headquartered in Hong Kong. It empowers brands—primarily in Asia—to establish and manage unified omnichannel businesses. Features include e-commerce, social commerce, point-of-sale systems, CRM, live streaming, and marketing automation tools. The platform supports cross-border and O2O (online-to-offline) retail through multilingual and multi-currency capabilities, templated store setups, and regional logistics integrations. Backed by investors like Alibaba Entrepreneurs Fund and 500 Global, SHOPLINE has served over 600,000 merchants worldwide and operates regional offices across Asia.