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Crown Merchants Company Overview
Crown Merchants is a U.S.-based, family-owned independent sales organization (ISO) established in the early 2000s and based in North Carolina. Specializing in credit and debit card processing for small and mid-sized merchants, the company partners with Elavon and U.S. Bank to offer solutions such as Clover-based POS systems, countertop and mobile terminals, virtual terminals, e-commerce gateways, and recurring billing tools. It also supports ACH payments, gift card programs, and merchant financing. The firm emphasizes long-term customer relationships, hands-on onboarding support, and account monitoring to maintain service quality. Customer reviews highlight fast onboarding, transparent reporting, and helpful support. However, some note inconsistencies in agent-sourced pricing and equipment leasing terms, including occasional long-term contracts, early termination fees, and limited disclosure around rates. While many merchants express satisfaction, it remains important to verify contract details and agent agreements due to variability across representatives. Crown positions itself as a personalized and reliable alternative to larger processors.