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Forward Company Overview
FWD is a U.S.-based embedded payments platform built specifically for SaaS companies and software platforms. Founded by developers who previously managed payments in-house, it offers a white-label payment experience that streamlines onboarding, reconciliation, and payout flows. The platform supports payment acceptance via card, ACH, digital wallets, and softPOS, using features like payment intents, hosted checkout sessions, dual‑pricing, surcharging, and real‑time account updating. Integration is API‑driven, with sandbox SDKs, sample apps, and live engineering support to facilitate go‑live in less than two weeks. FWD also provides tools for chargeback handling, fraud protection, transaction splitting, and interchange optimization. It enables software businesses to embed payments seamlessly into their products while retaining full control over customer relationships and revenue sharing. Users and partners frequently highlight its transparent contracts, lack of lock-in, and developer-friendly approach. Though independent user reviews are limited, industry feedback suggests FWD excels in technical onboarding, program flexibility, and vertical SaaS alignment.