Overview
iMerchant Direct, Inc. is a privately held merchant services provider headquartered in Scottsdale, Arizona, founded in 2005. The company is a registered Independent Sales Organization and a member of the Electronic Transactions Association, and provides credit and debit card processing services for Visa, MasterCard, American Express, and Discover. According to the company's own materials, iMerchant Direct serves more than 35,000 merchants and processes approximately four billion dollars in transactions annually.
Products and Services
iMerchant Direct offers a range of payment acceptance products built around the Clover point-of-sale ecosystem, including stand-alone terminals, smart terminals, wireless devices, full POS stations, and Clover Go mobile readers. The company also markets e-commerce gateway integrations, ACH and electronic check processing, and gift and loyalty card programs. Additional offerings include B2B and CBD-focused processing programs and a small-business lending arm branded as iMerchant Funding.
Market Promises
iMerchant Direct's sales materials emphasize a seven-year processing rate lock, no early termination fee, a free terminal program, 24/7 customer and technical support, and a savings guarantee under which the company states it will pay a merchant one thousand dollars if it cannot demonstrate savings against a competing processor.
Pricing
iMerchant Direct does not publish specific transaction rates or monthly fees on its website. Pricing is structured around three named programs that merchants are quoted into after a sales consultation.
Flat Rate Program
The Flat Rate program is marketed as a simple structure in which the merchant is quoted a single percentage rate that applies to all qualifying transactions, with the goal of producing a predictable monthly cost rather than the tiered or interchange-plus structure that more complex programs use.
Custom Rate Program
The Custom Rate program is positioned as the company's comparison-based offering, in which a sales representative reviews the merchant's current processing statements and builds a rate schedule intended to undercut the merchant's existing pricing. iMerchant Direct describes this as its interchange-plus option.
Fee-Free Processing
The Fee-Free program is a surcharging or cash-discount arrangement in which a non-cash adjustment is added to each card transaction so that the cost of interchange, authorization, and processing is passed to the cardholder rather than absorbed by the merchant.
Other Fees
iMerchant Direct's public sales materials promise no early termination fee, a free terminal placement program, and a seven-year lock on the merchant's contracted processing rates. The company does not publicly disclose its monthly service fee, statement fee, PCI compliance fee, or batch fees; merchants report these are quoted on a per-account basis as part of the underwriting and onboarding process.
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