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Priority Commerce Company Overview
Priority Commerce—the operating brand of Priority Technology Holdings, Inc. (NASDAQ: PRTH)—is a unified commerce fintech platform headquartered in Alpharetta, Georgia. It enables businesses to collect, store, lend, and send money all within a single technology stack. Established in 2005 and initially focused on payments processing, the company has evolved through strategic acquisitions like Finxera (2021) and Plastiq (2023) to support embedded banking, B2B payments, and automation. Today, Priority serves over 1.2 million customers, manages more than $1.4 billion in account balances, and processes over $130 billion in annual transaction volume. Its flagship offering, the Priority Commerce Engine, integrates merchant services (MX), payables automation (CPX), and embedded financial services (Passport), aiming to enhance cash flow, optimize working capital, and unlock new revenue streams via APIs and seamless CRM and platform integrations.