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Zift Company Overview
Zift is a payments-technology company that provides Payments-as-a-Service (PaaS) infrastructure, focused especially on software platforms, ISVs (Independent Software Vendors), and business-management systems. Headquartered in Santa Rosa, California, Zift enables merchants to process credit cards, ACH (electronic bank transfers), recurring billing, and accept EMV/card-present and card-not-present transactions via its APIs and developer tools. Its platform includes merchant onboarding, underwriting/compliance, tokenization, hosted payment methods, in-store and online terminals, and unified dashboards for transaction reporting. Zift aims to let its platform clients embed or white-label payments into their offerings without taking on the full burden of payment processing risk or infrastructure. Founded around 2015-2016, Zift is registered as an ISO/MSP of Westamerica Bank.