About Switchfly
Overview
Switchfly is a business-to-business travel technology company headquartered in Denver, Colorado, with additional staff based in San Francisco. The firm was founded in 2003 under the name ezRez Software and later rebranded to Switchfly as its focus narrowed to loyalty-driven travel commerce. Its main office is at 1200 17th Street, Floor 10, Denver, CO 80202.
Platform and Customers
Switchfly's core product is a white-label travel booking platform that enterprise customers embed inside their own consumer-facing loyalty, rewards, or financial services experiences. Capabilities include dynamic packaging of flights, hotels, cars, and activities; points-only and points-plus-cash redemption; personalized merchandising powered by machine learning; bundled travel protection; and a 24/7 traveler support layer. Customers fall into four broad categories the company markets to: airline loyalty programs, financial services and card programs, employee rewards and recognition platforms, and membership organizations. Publicly referenced clients and partners include American Airlines, JetBlue, Japan Airlines, Royal Air Maroc, Mastercard, Allianz, Expedia, Sabre, Agoda, Hotelbeds, Avis, and Viator.
Role in the Payments Ecosystem
Switchfly is not a card-present merchant acquirer, payment gateway, or independent sales organization. It does not sell credit card processing accounts to merchants. Its connection to payments is indirect: end consumers redeem loyalty points and pay any cash co-pay through the Switchfly booking flow embedded in a partner brand's site, and the underlying card transactions are processed through the partner's chosen acquiring relationship rather than through Switchfly itself.
Pricing
Switchfly does not publish a public rate card. The company sells its white-label travel platform under negotiated enterprise contracts that vary by partner, integration scope, and transaction volume.
Reported Commercial Model
According to user reviews and expert content covering loyalty technology vendors, Switchfly is reported to be priced through a combination of platform license or subscription fees, implementation and integration fees for connecting to a partner's loyalty system and identity provider, and per-booking transaction or commission economics tied to redemption volume. The platform monetizes against ancillary travel revenue, so a portion of the company's effective price to a partner is reported to be embedded in margin on hotel, car, and activity bookings rather than billed as a separate line item. Specific dollar figures are not disclosed by Switchfly and are typically subject to a non-disclosure agreement during the procurement process.
Consumer Costs
End consumers using a Switchfly-powered booking flow pay either with loyalty points, with a card, or with a mix of the two. Switchfly itself does not charge consumers a separate booking or convenience fee under its own brand; any service fees that appear in a checkout flow are set by the partner brand operating that flow.
Contact
Ownership/Leadership: Nowell Outlaw, Chief Executive Officer
Address: 1200 17th Street, Floor 10, Denver, CO 80202
Website:switchfly.com
Recent User Reviews
I’ve used many systems before, but none come close to this. The performance is rock-solid and the interface is elegant. Payments are instant and always accurate. It’s the kind of service that just works every time. I no longer stress about transactions. It’s been a huge improvement for me.